Electronic Direct Mail (EDM)
Electronic Direct Mail (EDM) is a digital marketing. Businesses can promote products to probable customers (Opted-in) via email. The best performing Opt-in EDM’s apply cross media communication channels to reinforce the campaign message. This is usually achieved through the incorporation of telemarketing, Mail and SMS messaging.
Types Of Emails
The type of Opt-in email you choose depends on what your “call-to-action” is – For example, the type of email used to build brand loyalty is different to an EDM with a promotional offer with a time stamp/deadline or for the purchase of a product.
Advantages Of Email Marketing
With Opt-in email marketing, you can send marketing out within a few hours. Opt-in Email marketing allows you to capitalize on the opportunity of short-term offers.
With Opt-in email marketing, you can send personalized communications, including a customer’s name and emails can be personalized to include customer-relevant information email with relevant products and services. All these aspects improve the customers’ experience and increase the likelihood of conversion.
Campaign Statistics
Opt-in Email campaigns offer detailed tracking data, such as; how many people opened or took the action of your email. This can include; what device it was viewed on and what time it was viewed. All this data is important in allowing you to measure a Return on Investment.
on behalf of our clients rather than giving out email addresses and information.
We also regularly wash our data against opt-in and DNCR to ensure maximum e fficacy of
data and the resulting email campaigns. For more information, please see our privacy page.